Events Are Back with Michael Maher

It’s more important than ever in today’s real estate market to be unique, be the first, and be ‘of service’ to your clients and potential referrals.  One way you can accomplish all of this is by holding a simple housewarming party for your latest homebuyer.  You know when the date is, and you have the venue already picked out.

My guest today is Michael J. Maher (pronounced “mayor”) - bestselling author of the “power parable” style book, “(7L) The Seven Levels of Communication: Go from Relationships to Referrals.” Michael's company REFERCO is the World's Foremost Authority in Business Referrals and consults with companies as small as solopreneurs and as large as large private companies and Fortune 1000 publicly-traded companies.

Michael is one of the hottest speakers in the country. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, he did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. And now, his (7L)System and methodologies have grown beyond the real estate world to see its application in nearly every profession and industry.

Michael talks with us today about doing events such as housewarming parties to gain goodwill (and of course referrals) in your community.  Don’t overthink it, just throw the party and see what happens!

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• What was the inspiration behind your book “7L”?
• Michael tried other methods but nothing came of them
• A trip to the ER, flatlining, and realizing he better write the book
• Why 7?
• Listening may be the 8th level
• ASAs and referrals
• The movie event that garnered 170 referrals in a day
• What should a housewarming party look like?
• People say, ‘it's so unique’ - isn't that sad? It should be common!
• Don’t treat your party like a marketing event. Be of service. Clean up the plates. Make sure everyone has a drink.
• Make sure you do door prizes to get people’s information
• People that were ‘caged and enraged’ are now ‘uncaged and engaged’ and looking for events
• Inviting someone to something is letting them know you want them to be part of the tribe- Maslow’s hierarchy
• Be unique, be the first in your market

Resources/Links:

Michael Maher Website

Housewarmingparties.com

Referrals Podcast w Michael Maher

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group