Mastery with Todd Duncan

My guest today is Todd Duncan, renowned author and speaker. According to CNN, Todd Duncan is “the Tony Robbins of the mortgage industry.” He is the author of 17 books, including the New York Times Bestsellers, Time Traps: Proven Strategies for Swamped Sales People and High Trust Selling: Make More Money In Less Time with Less Stress. He has spoken to groups from as large as 70,000 people, down to smaller, more intimate groups in his high-performance sales workshops.

Todd shares some of his proven business strategies, with stories of finding achievement and significance through building trust. From developing the “muscle” of asking for reviews and referrals, to making your real estate deals about emotion and transparency instead of product and price, you will always get more business with a positive outlook and attitude, no matter what state the industry is in.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• It’s a very difficult market right now, how would you coach mortgage and lending professionals through this period?
• Martin Seligman’s study around positive attitudes
• Todd’s tips and tricks for creating longevity
• Relationships need to provide value
• Real estate is still appreciating this year, although its much lower than last year’s 18%
• Training yourself to ask for referrals from happy customers
• Fear is just a word, coaching people through it
• Lending forward, Todd wants to touch 1M clients in the next year
• Using emotion, “What would it mean to you to own a home?”
• Download Todd’s free guides on his website

Resources/Links:

Todd Duncan Website

Professor Martin Seligman

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group