Transformational Coaching with David Lykken

When you speak to potential homeowners, are you using their language? Do you know what personality type you’re dealing with?

My guest today is David Lykken, who hosts the weekly podcast "Lykken on Lending," and is also a regular guest on FOX Business News, has appeared on CNBC, the CBS Evening News, NPR & Bloomberg Radio speaking on housing & mortgage-related topics.

With over 45 years of mortgage industry experience. David is a former owner/operator of three mortgage companies, three consulting firms & the founder of a loan origination software (LOS) company that went public.

As the Founder & President of Transformational Mortgage Solutions, David transforms lives through coaching and consulting. Our discussion today focuses on storytelling, knowing your audience (personality type and “love language”), and using both to convey the message that client needs to hear to be a success at following their passion.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.