When you speak to potential homeowners, are you using their language? Do you know what personality type you’re dealing with?
My guest today is David Lykken, who hosts the weekly podcast "Lykken on Lending," and is also a regular guest on FOX Business News, has appeared on CNBC, the CBS Evening News, NPR & Bloomberg Radio speaking on housing & mortgage-related topics.
With over 45 years of mortgage industry experience. David is a former owner/operator of three mortgage companies, three consulting firms & the founder of a loan origination software (LOS) company that went public.
As the Founder & President of Transformational Mortgage Solutions, David transforms lives through coaching and consulting. Our discussion today focuses on storytelling, knowing your audience (personality type and “love language”), and using both to convey the message that client needs to hear to be a success at following their passion.
Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?
Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.
TransformationalMortgageSolutions Website
Today I’m speaking with one of the superstars of Atlantic Bay Mortgage Group, Internal Coach Jeff Verry. Jeff has been coaching mortgage bankers to help them attain their goals since September of 2018. Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company. Jeff’s path to coaching at Atlantic Bay began about 18 years ago when he was a mortgage originator, and began being tapped by management for increasing levels of responsibility. It was just a few years ago that he was asked to head up a mentorship of internal mortgage professionals at Atlantic Bay, where he built his coaching stable from 6 people to 21 people in about four months. Jeff truly enjoys his work and lives and breathes coaching every day. Join us as we discuss how coaching can benefit just about anyone in search of career improvement, time management, or fine-tuning their work/life balance. Discussion Points: Introduction and Jeff’s many steps up in his career that led to his present success as a coach How did Jeff know that this path was even possible in his career? What it takes to be a coach - it’s not for everyone Jeff reveals what his role as a coach can provide for the mortgage bankers in need of direction What is Jeff’s big success ...
As a real estate professional, are you doing all you can to help potential homeowners from underserved communities get into their dream homes? Freddie Mac’s educational and affordable loan programs may be the answer. Freddie Mac was chartered in 1970 to help keep the economy stable and expand access to housing. They have created accessible education that helps potential homeowners understand credit and how to manage their money in order to buy a home. Over five decades, Freddie Mac has provided more than $11.6 trillion to make homeownership possible for more than 80 million owners and renters. My guest today is Mia Jones from Freddie Mac. She will educate us on the many programs Freddie Mac has available, and they’re not just for first-time homebuyers or single-family homes. Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward? Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company. Discussion Points: Mia’s background and how she got into the industry When Mia was buying her home, she was not told about the affordable options Define what affordability means to us in this industry What kind of education does Freddie Mac offer to set people up for success? What are the credit programs you offer? The specifics of Credit Smart ...
Are you truly serving your clients with orchestrated excellence, or do you spend your time playing catch up, missing time with your family and friends on nights and weekends, trying to please your clients? Jenny Stoner admits that for the first 17 of her 22 years in the mortgage business, she was doing it wrong. Now, as a coach, she is helping industry pros take a step back and manage their stress by taking the time to serve their clients the right way, with the best they have to offer. Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward? Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company. Discussion Points: What led you to begin coaching others? You said your stress once put you in the ER. How do you coach people to handle their stress? Jenny never knew there was a choice of how to react to stress Pleasing vs. serving your clients Many industry professionals think, “what if I miss or lose that client?” if you don’t call them back on a Saturday in the middle of your child’s sports game The scarcity mindset vs. abundance mindset People need tools to deal with their stress- coaches can help Business looks different today than ...
