How You Should Be Selling with Jeff Verry

Does submitting your loan to the underwriter stress you out?  Do you consistently miss closing dates because of the process you have to follow?  Do you have to work with a different (and someone not known to you personally) processor, underwriter, or closer on every loan?

If you answered yes, you don’t have the incredible competitive advantages that Atlantic Bay does.  Today I’m joined by Jeff Verry, an 18-year veteran member of the Atlantic Bay Mortgage Group and a fantastic Internal Sales Coach.  Jeff is sometimes incredulous that all other companies don’t do things the way we do them here at Atlantic Bay.

From things like TBD loans, to “soft credit pulls” that don’t affect scores, to sending loans directly to underwriting before anything else, Atlantic Bay has figured out the loan process and knows how to do it right.  Join us for a discussion of the Atlantic Bay team approach that is at the forefront of the industry today.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• The 4 things that most mortgage bankers are usually selling:
  • We have great rates!
  • We have special programs!
  • We close on time!
  • We’re available 24/7!
• Those selling points are often simply not true, or are not truly a “competitive advantage”
• Atlantic Bay’s 4 competitive advantages:
  • Loans go straight to underwriting first
  • TBD loan approvals cost more but provide peace of mind
  • Our “team approach” means we work with the same people, every time
  • Our “Soft credit pull” means no credit score impact, and gives insight early on to loan approvals
• Any advice for mortgage bankers out there, to help improve THEIR competitive advantage?

Resources/Links:

Jeff Verry LinkedIn

Atlantic Bay Mortgage Group