Leveraging A Strategy That Works with Dew Tinnin

Have you been ‘coasting’ for the last couple of years on refis?  Have you let your referral sources dry up?  It takes a lot of effort and time to foster those relationships. My guest today is Dew Tinnin, CEO and Head Coach at Skillway. She is a salesperson first, but also a fantastic relationship-building coach.  Skillway has a 12-week program that we here at Atlantic Bay are going through right now. 

Dew has been a full-time sales coach and consultant since 2011, delivering game-changing results for hundreds of clients. She has spent over 5,000 hours in one-on-one coaching sessions and now primarily works with CEOs, multi-million dollar producers, and the Skillway team of coaches. Dew also shares her expertise and positivity as a guest speaker at seminars and keynotes nationwide. In 2017, Dew founded Skillway with her husband, Shane Tinnin, to develop tailor-made coaching and consulting solutions for sales professionals and organizations seeking to build relationship-based businesses.

In this episode, we’ll talk about what you can do right now to get back some of those fading referral sources - do something different and unique that will make you stand out.  As Dew says, “What got you here, is not enough to get you there.”

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Live coaching seems to be your great passion– what brought you to this point in your career?
• Any pivotal moment or coaching story you can share with us?
• The basic premises of Dew’s coaching include realizing not every relationship attempt is going to be a match
• Don’t ask lame openers – have a strategy, offer value
• Coaching people through the ‘disappointment’ of people that say no
• Using affirmations is a great help
• How does a person know they need a coach?
• Everybody has room to learn and grow– if you’re 20 or 60, don’t think you know it all
• What is coachability, and who is “coachable” to you?
• Lending Forward? “Don’t rest on your laurels, do the work to develop new sources, be unique, offer value.”

Resources/Links:

Skillway Website

Dew Tinnin LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group