Tapping Into Your Database with Dew Tinnin

Dew Tinnin has actually heard some mortgage bankers tell her, “I’ve never called my database”! Instead of feeling shame and guilt about this, plan out a schedule to start contacting them now, and start making yourself a valuable partner, or you may find that you won’t survive this latest shift in the market.

Dew is a returning guest to the show, and she is CEO and Head Coach at Skillway. In this episode, I talk to Dew about some great strategies, tips, and content you can use right now to reach out and provide value to clients and agents you’ve got in your database.  Dew shares what to say in her “service call” techniques (one tailored to past clients, and one for agents,) how to follow up after the call, and simple ways to get your contact info into the right hands for easy referrals.

Dew has been a full-time sales coach and consultant since 2011, delivering game-changing results for hundreds of clients. She has spent over 5,000 hours in one-on-one coaching sessions and now primarily works with CEOs, multi-million dollar producers, and the Skillway team of coaches. Dew also shares her expertise and positivity as a guest speaker at seminars and keynotes nationwide. In 2017, Dew founded Skillway with her husband, Shane Tinnin, to develop tailor-made coaching and consulting solutions for sales professionals and organizations seeking to build relationship-based businesses.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Dew’s signature message: What got you here, won’t get you there
• Your two best sources to tap into now: your past agents, and your book of business
• The Service Call Technique taught at Skillway
• Three questions to ask in your service calls
• How to ask for referrals without “asking for referrals”
• How often should you be touching your database? Once a year is plenty
• When to make your agent service calls
• Many ways to provide value to agents - sharing courses, books, articles, event invites
• A lot of mortgage bankers won’t survive this industry and market shift – make sure you’re not one of them!

Resources/Links:

Skillway Website

Dew Tinnin LinkedIn

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group