Humble Branding

Today I’m speaking with “Coach” Kyle Draper, social media expert and host of the podcast “The Social Media Mindset.” In this episode, we will be discussing Kyle’s strategies that realtors and lenders can use to gain credibility and trust through the content they share on the most appropriate social media platform for their target clientele.

Kyle’s interesting path to coaching began as a youth pastor in Plano, Texas, and morphed into working in a multi-million dollar roofing business with his father.  His a-ha moment came one day while his shoes were melting on the blazing hot roof he was working on, and he realized that most realtors and lenders are not great with social media.  Kyle had a lot of knowledge about how to “do” social media to share with the realtors and lenders he crossed paths with in that family home improvement business.

Discussion Points:

• Introduction and Kyle’s background
• Where and how should a mortgage banker begin to market and brand themselves?
• Kyle’s number one piece of advice to people when starting to create content for social media
• The 6 “Pillars of Content” to consider when creating for social media:
  • Family
  • Passions
  • Business Education
  • Daily Life
  • Local Community
• Closing question: How are YOU lending it forward, Kyle?

Resources/Links:

• Kyle Draper Website
• Kyle Draper Facebook
• Kyle Draper Instagram
• Kyle Draper LinkedIn
• Kyle Draper YouTube
• Chelsea Peitz Podcast
• The Social Media Mindset Podcast
• Taylor Ellard LinkedIn
• Atlantic Bay Mortgage Group