Lead Gen in the AI World with Matt Marx

In this episode of Lending Forward, host Hannah McManus sits down with Matt Marx, CEO of Evocalize, a collaborative advertising platform that simplifies local digital marketing execution. Together, they explore the evolving landscape of lead generation in the age of AI, and dive into upcoming changes to the Telephone Consumer Protection Act (TCPA), set to take effect in January 2025.

With these changes looming, Matt breaks down the potential impacts on lead generation, marketing outreach, and compliance in our highly regulated industry. While the new rules may seem overwhelming, Matt offers practical strategies for housing professionals to stay ahead of the curve and leverage these shifts to their advantage.

Tune in for actionable insights that will help you prepare for the new year, ensuring your marketing practices are not only compliant but also more effective than ever.

Lending Forward is the home for real discussions about the industry we love. Hear first-hand accounts every week from the people at the heart of the business – Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more – as they cultivate transparency around the future of lending.

So tell us, how are you lending it forward?