Putting the MESS in Your Message with Dr. Bruce

Dr. Bruce Lund believes that everybody needs a coach - because the most successful people are the best-trained people.  Bruce is the Founder and Director of 90-Day Sales Manager - a 12-week master course on how to explain and sell your unique value, perfect your prospecting and follow-up, onboard and retain clients, create a world-class brand, and own your confidence.

This episode is the first in a series with Dr. Bruce.  We talk about the coaching available through 90-Day Sales Manager, identifying, developing, and perfecting your “Opportunity Statement,” who can benefit the most from this program, and some of the best practices Bruce teaches in his sales coaching.  This program is for salespeople to learn how to set themselves apart in any “commoditized” industry - where competition has simply come down to price.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group.  We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Bruce’s background and journey to 90-Day Sales Manager
• High-performance coaching to bring out your unique, authentic self
• Your Opportunity Statement - how to develop it, how to use it, how to build your confidence
• Why 90 days?
• Who can benefit from the 90-Day Sales Manager program, and what does the training look like?
• How the 90-Day Sales Manager helps identify and perfect your positioning to colleagues and clients
• Using your opportunity statement - every initial conversation, email signature, 90-second videos
• Your statement helps you find the right people to work with, that share your belief system, in minutes, instead of months

Resources/Links:

Dr. Bruce Lund LinkedIn

90-Day Sales Manager

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group