Vessel of Value with Deborah Byrd

We’ve all heard the excuses around why certain professionals are not using social media as much as they should. Deborah Byrd, CEO of Plug And Play SM (Social Media) is here today to tell us a little bit about why Plug And Play SM is the #1 media agency for modern mortgage advisors, offering a “Plug and Play” solution based on each industry professional’s unique needs.

Deborah tells us a bit about her and her twin sister, their careers in the mortgage industry, some insider tips and tricks for content and the algorithms being employed by Facebook, TikTok, Instagram etc. and why you truly should be utilizing these platforms to gain more market share and build your business.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

Deborah’s background and family influence on her career
Plug And Play SM – what is it and how can it be used for your business
Removing the friction and excuses for avoiding social media
Finding the uniqueness in each of her clients
Short form video - Reels vs. Stories, Youtube, Instagram, TikTok, Facebook
Building trust with varied content on socials
Lending Forward – You need to get on socials and like, comment, share within your industry contacts – be a fan, build your connections