Win Your Week with Rick Melville

Atlantic Bay’s Producing Sales Manager Rick Melville joins me today on the podcast to talk about his proven methods of ‘planting seeds’, sending weekly update videos, setting boundaries, educating clients and referral partners, and “winning your week.”

Rick has almost 30 years of experience and focuses on being proactive, thorough, and transparent every step of the way. You may be hesitant to put yourself on video for your clients and partners, but don’t overthink it! Nobody cares if you’re not perfect, in fact, Rick’s experience has shown that people respond much more positively to seeing you as your true authentic self, in a short amateur video update, than in a big production value “staged” video.  Join us for some extremely valuable insights and tips that could make YOU stand out in your region if you start doing videos right away.

The podcast “Lending Forward,” hosted by Taylor Ellard, is brought to you by Atlantic Bay Mortgage Group®.  Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

• Rick’s background and passion, how he got into the industry
• Setting boundaries with clients, educating borrowers
• Rick’s video process and weekly schedule
• “Better done than perfect” – don’t agonize over your videos– record with your phone and send!
• What to send in videos– educate, use MBS Highway, pictures and graphs, data that makes you smarter than clients
• Send your videos in text messages to recipients, keep it short
• Block your time, send your videos before you move on with your day
• Soon you will win your week, month, quarter and more

Resources/Links:

Rick Melville LinkedIn

Rick Melville Atlantic Bay

Taylor Ellard LinkedIn

Atlantic Bay Mortgage Group