The Science Behind Influential Selling with Rene Rodriguez

Today we have a rather “heady” guest and topic– how our brains work and how to use them to tell stories and create rapport, and also how to overcome our brain’s hardwired functions that can hold us back.

For the last 20 years, René Rodriguez has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. As an entrepreneur and CEO of multiple companies, Rene brings a practical business approach while inspiring his audiences to take action. He helps leaders create influence, transformation, and immediate results in their business and personal life.

Rene has been named to the 40 under 40 list for 7 years straight and has been a trusted adviser to leadership teams at Coca-Cola, 3M, Medtronic, Nestle’, Microsoft, Bank of America, and Cargill. He was featured on the Cover of the Niche Report Magazine and has authored the book, “Amplify Your Life” along with dozens of magazine articles.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

Tell us everything we need to know about your background and experience to this point
Storytelling is a way our brains activate “neuro-coupling” with others and create rapport
How can we better apply storytelling when in business scenarios with clients?
Rene’s success comes from only focusing on “his lane”
Rene’s Mom recently passed, and she has been the inspiration for everything Rene does
Overcoming the fear of failure, the fear of hearing ‘no’
Prospecting is again at the top of the list for mortgage lenders, don’t be afraid of ‘no’s’ because it’s part of the job
What’s next for Rene: AmpCon, bulk book sales for the industry, and hopefully the Wall Street Journal