Humble Branding Pt. 2 with Coach Kyle Draper

In this episode, I’m welcoming back “Coach” Kyle Draper, social media expert and host of the podcast “The Social Media Mindset.” In this episode, we will be discussing Kyle’s thoughts on the changing popularity and functionality of different social media platforms.

If you’re not doing video content, both short and longer forms, and not taking advantage of all the platforms that are available to you, as Kyle puts it, it’s kind of like going fishing and having access to six poles, but saying “Nah, I’m good with just one.” Every conversation, meeting, class, event, is a source of content. Do a long-form 30-minute video once a week, and use that to pull all your shorter content for the week. There are easy ways to outsource editing and polishing with services like Fiverr, so why not give it a try?

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

Re-evaluating social media - moving Instagram from #1 to #5 (Gary V the king of content), Facebook to #1 (for reels), YouTube shorts, TikTok to #3
Why not use every opportunity that is available to you - you’ve already got the content, so upload it to every platform you can!
Don’t ignore long-form content - podcasts, educational, do something longer than one minute to expose the best version of yourself as an expert
Pick two topics a week for 3-6 minutes each, and pull short reels from this content
Sit down and record 30 mins a week, send it to Fiverr to edit and create a final product, use that content to create content for all the platforms
Yesterday’s conversations are today’s content – your calls, your coaching, your meetings - all contain great content
Personal referrals are always trumped by your online presence, if you look like you suck, the perception is that you suck